Why am I spending my time on this game? What am I working towards? A rank? Cosmetics? What?
There are no daily jobs, no missions, no playing for weapon upgrades, ranks mean nothing, no kill goals, no rewards for capping OBJs, no rewards for defending OBJs. I could literally go on forever. I have ran out of goals. Leveling is getting boring and redundant, cosmetics feel like they are just being given to us and have ABSOLUTELY no novelty value, there are no leader boards. There is no incentive to "get good" in this game. Hell, you have so many people just complaining and whining because they have nothing else to focus their attention on and they start noticing all the BS.
A game that relies souly on its core gameplay better have damn good core gameplay. Ex. DayZ, Squad, Arma, Minecraft. If not, the will not last long AT ALL! And with the rate of updates and hotfixes to the game, I feel like I am dieing with the game.
I think it was a massive mistake making cosmetics soooooo easy to obtain ingame and/or they just have any appeal to them. Why don't you have cosmetics you can buy with IRL money? Ones that make people go "Awww, he got the velcros" (upvote if you get the reference xD).
I won't say anything more, cause I am sure people will catch on to this. I hope.